GROWING COFFEE, GROWING A COMMUNITY

What’s in a cup of coffee? Origin, washed or natural, type of roast, Organic, Fairtrade… These are all things that you might be thinking about when sipping your favourite beverage.


But what about the implications of that cup on grower communities? How is a graduation ceremony in Ethiopia’s Bensa district connected to a cup of V60 filter coffee being brewed in a Berlin kitchen?


Let’s take a trip down the coffee supply chain to find out.


Who made my coffee?


Today, the world drinks over 3 billion cups of coffee a day. Smallholder farmers produce 60% of that, with millions and their families depending on it for survival and growth. It is a source of livelihood for many and a source of comfort and delight for even more.


With sustainability and responsible consumerism high on the global agenda, people are starting to get curious about where their products come from. Today they enjoy better transparency in their products - ingredients and origin, for example. Now they ask for supply chain transparency and a chance to learn about the people behind the products they consume.


Daye Bensa Coffee is built on the labor and expertise of a beautiful community of coffee growers. We’d like to tell you more about them.


Daye Bensa Coffee: A story of heritage


The story starts with the founder of Daye Bensa Coffee, Asefa Dukamo. Asefa grew up in a family of coffee growers in the small city of Daye, in Sidama’s Bensa district. He observed the beauty and skill of the trade, and grew to love his region’s coffee and respect its farmers.


He witnessed both the rewards and the challenges of farming coffee. He took note of the frustrating limitations growers can be faced with daily and in the long-term, and set his heart on creating a business that could alleviate those.


Daye Bensa Coffee was a way of breaking down obstacles and lifting up the community he was raised in, offering more stable livelihoods, better income, and a chance at achieving growth rather than settling for survival.